Earlier today, ranSACkedmedia ran a story about Kupros Bistro landing a rare keg of Pliny the Younger IPA and charging $45 for a 12 oz. glass with a burger. Apparently, Russian River Brewing Co. got several emails from beer lovers who protested the price point that Kupros set their beer at, and one received the following feedback and forwarded it to us:
I’m an avid reader and Russian River fan, so I sent the recent story about the Kupros tasting to a friend that works in Santa Rosa and frequents the brewery. He passed it on to Russian River, and here’s their response (copied from e-mail). The summary is that Kupros will never get Russian River from a distributor again:
Thanks for the email, but, please do not jump to conclusions here, it is Kupros that is the bad guy here. DBI Sacramento is already on this as I have received a couple emails before yours, they are heading to the account right not (or they may already be there) telling them that DBI and Russian River are very upset and DBI is dealing with.
We sell beer at a posted price (ABC law) to our Sacramento distributor, DBI Beverage. That means every keg we sold them was the same price. Then, DBI legally has to post their keg price with the ABC, this means they sell a keg of PTY to all accounts for the same price. With that said, it is the account Kupros that is ripping people off, not DBI and not Russian River.
Anyway, I really appreciate you emailing us, and please know that we are pissed off beyond belief and I can say for sure that Kupros will never get RRBC beer again.
Until next time,
Russian River Brewing Company
Santa Rosa, CA
So what do you think? Too harsh a punishment on Kupros for their creative pricing? Or quick karma? Let us know by adding your comments below.
UPDATE: Since it’s original publication, this story has been shared over 5,000 times by several different beer-related outlets. To find out more about this story, you can read an article published earlier the same day by clicking here, and read about how the rest of the day unfolded by clicking here and here.