After the huge social media fallout out yesterday when Kupros Bistro publicized it would only offer the highly sought after Pliny the Younger Triple IPA as part of a $45 package deal, new details this morning are suggesting that Kupros has canceled the event altogether. Furthermore, the Midtown Sacramento eatery Burgers & Brew has announced on its Facebook page that it will offer an 8 oz. glass of Pliny the Younger for only $3 a pour, limit one per customer, first-come-first-serve, starting on Monday at 2:30.
The new offer seems to be much closer in line with the Russian River Brewing Co.’s philosophy behind the coveted Pliny the Younger which they painstakingly craft. They only produce a small batch of kegs of the Younger each year, because it is so time intensive and costly to brew. The profit margin on the Younger is said to be razor-thin, but the reviews by professional beer tasters are overwhelmingly glowing; Pliny the Younger regularly receives 100% perfect scores during taste tests. To get to the point, the purpose for creating the entire batch is to encourage beer lovers to get together and enjoy a once-a-year treat, not to capitalize on its rarity and charge customers the most they possibly can.
Kupros has deleted the original announcement post and subsequent cancellation post on its Facebook page, further raising question as to the motives behind its $45 event. They now want to play a little revisionist history with its customers, and has posted this new message on Facebook:
“For some of our customers who feel taken advantage of: we wanted to make clear what we were offering you: Kupros was offering something special for those who wanted to make a special night out of enjoying their pint of Russian River Brewing Company Pliny. We were offing a pint WITH YOUR choice of 4 different burgers, happy hour all day and a raffle for free another pint of Pliny at the end of it. It was NOT $45 for a pint. It was NOT $45 for a burger and a small glass. It was a package deal that was mis-communicated on Facebook. For those who called in to confirm and purchase tickets, we thank you! We also thank our loyal patrons who understand that Kupros is not about capitalizing on others, but rather– about community and the special feeling we all get when we can make a night out feel amazing by enjoy a rare taste of beer! In the end, we are sorry for the inconvenience of the lack of clear communication!”
Previous posts made no mention of the raffle prize for one lucky patron to get a second glass of Pliny the Younger, and all reports on ranSACkedmedia made mention of the $14 burger in the deal as well. Compare the above damage-control rant to this message from Burgers & Brew and decide who has a better grasp on the pulse of beer lovers:
“On Monday March 5th at 2:30 pm we will tap Pliny the Younger at Burgers and Brew Sacramento. For the love of exceptional beers and to give everyone a chance to experience one of the best beers in the world we will offer it at $3 for an 8oz pour. Limit 1 per customer; first come, first serve. We will also be offering alongside The Younger the following great beers: Pliny the Elder; Sculpin; Victory at Sea; Life and Limb 2; and Sexton alongside our own Imperial Brown Rapture 2.0. Come experience the best of the best. Be safe and enjoy!”
So, what say you, Sacramento beer lover? Did Kupros go too far? Is their explanation good enough for you? Does the new Burgers & Brew promotion appeal to you more? Will you wait in line for a chance to taste Pliny the Younger? Let us know by leaving a comment below.